DTI trains local entrepreneurs in Surigao Norte on digital marketing, e-commerce
SURIGAO CITY, Surigao del Norte (PIA) -- To thrive in the constantly changing digital landscape, and upgrade and level up the business operations’ micro, small and medium enterprises (MSMEs), the Department of Trade and Industry (DTI) in Surigao del Norte through the Negosyo Center in Claver town conducted an interactive seminar on digital marketing cum e-commerce and e-payment in Tayaga, Claver, Surigao del Norte.
The said seminar equipped the MSMEs with the latest knowledge and skills to leverage the power of digital marketing, especially in the areas of e-commerce and e-payment in their respective businesses.
It is designed to capacitate the MSMEs to become more efficient in reaching more customers, staying competitive in the market, and keeping pace with the current trends.
The seminar also bridged the knowledge gap and empowered the participants by giving them the platform they need to level up their operations through the adoption of strategic digital marketing.
A total of 22 MSMEs participated and gained new knowledge and were ready to level up and apply everything they learned to their business operations through the invaluable insights and expertise of Grant C. Matabaran of Agnes Tech Solutions as resource person.
Meanwhile, the Negosyo Center Surigao City Senior Business Counselor Peach Myrhha Y. Po took initiative to also conduct a separate seminar on basic intellectual property rights.
The said seminar provided awareness among MSMEs about the importance of intellectual property rights such as trademark, industrial design, patent, copyright, and more.
By raising awareness and providing guidance on the registration process, the seminar empowered participants to safeguard their creations and innovations, fostering a culture of innovation and creativity within the business community. (DTI- SDN/Negosyo Center Claver/PIA- Surigao del Norte)
