Communicating the Duterte legacy (2)
PCOO earned prestigious national
and international recognition for campaigning for good governance.
Amid the pandemic, the Presidential Communications Operations
Office (PCOO) continues to amplify and inform the public of the government’s
Covid-19 responses, including its drive and campaign to vaccinate at least 70
percent of the population to achieve population protection against the virus,
through different mechanisms, campaigns and programs.
Led by its Laging Handa Crisis Communications Center, the agency continues to disseminate factual information and to counter and dismiss disinformation that has been rampant not only on the Covid-19 responses of the government, but also on the virus and vaccines themselves and their effects on the collective bid for the recovery of the country.
The Laging Handa Public Briefing, Cabinet Report, Network Briefing News, CORDS X Podcast, Laging Handa Dokyu, virtual pressers and reporting tours, among others, are being utilized and maximized to highlight the government’s actions against the pandemic, and now in the vaccine rollout, through open dialogues and engagements by government officials with the Filipino public.
Other virtual pressers were initiated by partner agencies in the Executive branch as well, benchmarking the initiative of the PCOO of reshaping the way information is released to the public.
Different information and education initiatives contribute to such causes as well, such as the vaccine communications campaign and documentary series, VAXplainer, apart from the Laging Handa Dokyu.
With these, the PCOO earned prestigious national and international recognition for campaigning for good governance through its innovation in providing information on impactful initiatives during the pandemic.
The PCOO bagged seven major awards in the 2021 Stevie Awards. The Gandingan 2021: The 15th UPLB Isko’t Iska’s Multimedia Awards organized by the UP Community Broadcasters’ Society also named the Laging Handa Dokyu as the “Most Development-Oriented Public Service Program.”
Aside from the massive operations in disseminating updates and news, the PCOO also modernized their facilities in both radio and television in order to provide news that are more tailor-fitted to the regions.
More infrastructure projects for government media workers are eyed to be built after the successful launch of the Mindanao Media Hub in Davao City. Plans for the Government Communication Academy and the Visayas Media Hub are underway. New buildings for regional offices of the Philippine Information Agency (PIA) are also being built as of writing. Rehabilitation of government radio stations are likewise being undertaken through the ongoing Radio Rehab.
To note, PCOO Secretary Martin Andanar is the only secretary who personally visits and inspects the situation of government media across the country, giving them the long overdue rehabilitation they deserve.
Such a gesture has boosted the morale of government media workers, knowing that someone is there manifesting the marching order of President Rodrigo Duterte for the national government to go down to the communities. After all, employees with boosted morale can actually lead to a more productive workflow for any company and business.
They’ve gone down to the grassroots to #InformInformInform and to make people understand that President Duterte is doing everything in his power to reach out to and address the problems of vulnerable sectors.
There’s a tightly-knit coordination among PCOO’s agencies, which include PIA, Philippine News Agency, Philippine Broadcasting Service, People’s Television Network and the Bureau of Communications Services, to ensure that this information is disseminated to the people.
All these communication strategies, to provide better means for tapang at malasakit to permeate into the lives of every Filipino, to communicate the Duterte legacy.
