Creative industries unlock better opportunities for artists, media
By Jennifer P. Gaitano
The creative economy comprises of industries that are based on individual skill and creativity, which have the potential to generate income and jobs through the generation of intellectual property.
Creative industries describe businesses with a heart, such as design, music, publishing, architecture, film and videos, crafts, and visual arts, fashion, television and radio, advertising, literature, computer games and the performing arts.
This has been elaborated by the Department of Trade and Industry (DTI) Caraga during the conduct of midyear media briefing held in Butuan City, in time with the launching of DTI’s Creative Caraga Registry, which aims to build a comprehensive directory of creative professionals and businesses in the region.
According to Mike Ariel Plaza, regional information officer of DTI-Caraga, the media, content creators, performing arts, and the like will have better opportunities and gain higher income as they will easily be accessed by clients who will be needing their expertise in the creative industries.
“With the launching of the Creative Caraga Registry, we would be able to identify and categorize creatives based on the different creative domains. For creative professionals and businesses, it will result in increased visibility and exposure to potential clients, partners, and opportunities, as well as networking and collaboration opportunities within the creative community,” underscored Plaza.
Plaza added that for this type of industry in the region, the said registry will lead to an enhanced visibility and recognition of Caraga’s creative capabilities, and data-driven insights for industry development and policy-making.
This initiative of the DTI-Caraga is aligned with the implementation of Republic Act 11904, also known as the Philippine Creative Industries Development Act, which establishes a favorable policy and governance framework for enhancing the global competitiveness of the Philippine creative industries.
“This is very timely, as we celebrate the first Philippine Creative Industries Month 2023 with the theme, “Celebrating Filipino Creativity, Advancing Creative Philippines.” This monthlong celebration showcases the diverse talents and contributions of Filipino creators across various fields, from traditional arts to contemporary arts,” Plaza said.
The information officer further encouraged the general public to help promote and market the goods, services, and the amazing outputs of the creative sectors.
“The DTI Caraga has created the QR code for those who want to be registered and be included in our directory of creative professionals and business. Share it with anyone you know who has potential in the said industry,” he said.
Meanwhile, Clyde Hikilan, a reporter from Butuan City’s Hope Radio, expressed his interest in exploring the dynamics in the creative industries. “I find this really interesting knowing that every skill has a corresponding result and income. I look forward to meeting various clients as I will be taking steps in the creative industries. I am optimistic that with the technical assistance of the DTI, we will grow in this field,” he bared.
In the Philippines, creative industries include a wide array of subsectors including advertising, animation, architecture, broadcast arts, crafts, culinary arts, cultural/heritage activities, design, film, literature, music, new media, performing arts, publishing, and visual art. (JPG/PIA-Caraga)
