(PAGASA 24-HOUR PUBLIC WEATHER FORECAST as of Wednesday, 13 November, 2019) Today, the center of TD "RAMON" was estimated at 515 km East of Borongan, Eastern Samar (12.2N,130.1E), with maximum sustained winds of 55 km/h near the center and gustiness of up to 70 km/h. It is moving West Northwest at 15 km/h. Mindanao will have partly cloudy to cloudy skies with isolated rainshowers due to Localized Thunderstorms. Light to moderate winds from Northwest to Southwest with slight to moderate seas. PAGASA/jpf

Friday, August 16, 2019



#cyberREADI Project Brief

In this digital age, the internet and the social media have empowered almost everyone not only to consume a practically endless amount of information but also create and disseminate our own content.

The youth are at the forefront of this digital economy, with young people all over the world being the most active users of the internet. The latest data from the International Telecommunication Union showed that around 70 per cent of the world’s youth, aged 15-24, are online.

While the internet has its many advantages, allowing us to gather just about any information with a click or tap of our finger, it brings some danger too. We all may have encountered instances of fake news and disinformation spreading online, and heard of cases of cyberbullying, online scams, and even child pornography.

With these in mind, the Philippine Information Agency, in partnership with the InfoComm Media Development Authority of Singapore and with funding support from the Japan-ASEAN Integration Fund, spearheaded the ASEAN-Japan Media and Information Literacy for the Youth Project. This project aims to promote media and information literacy or MIL among the youth of ASEAN. We place special focus on promoting cyber wellness to help the young users of internet be discerning and responsible in their online activities.

As a starting point, we organized in Manila in March 2018 a Forum on Cyber Wellness that was attended by representatives from public information, media, academe, and youth sectors of all the ten ASEAN Member States. Resource speakers from the Philippines, Singapore, Japan, UNESCO, and Facebook provided valuable insights on the issues surrounding the youth’s online use and behavior. Emphasis was given on four cyber wellness aspects in the presentations and the group workshops that followed:
1.    Developing healthy digital habits,
2.    Building resilience against cyberbullying and other negativity online,
3.    Discerning consumption and responsible sharing of information online, and,
4.    Keeping safe online.

Following the Forum, we undertook the development of multimedia materials with the University of the Philippines College of Mass Communication Foundation Inc. To obtain more inputs for the conceptualization of materials, an audience analysis using focus group discussions was conducted with Filipino youth representatives. The study looked into the youth’s level of awareness in terms of online safety and their preferred messaging strategies.

Aside from the inputs from the Forum and the focus group discussions, the production team also considered the ASEAN Core Values on Digital Literacy, adopted by the ASEAN Ministers Responsible for Information in May 2018. These core values go by the acronym READI which stands for:

R - responsibility for what we post online
E - empathy to be respectful and thoughtful of others in our online interactions
A - authenticity or sincerity in our online interactions
D - discernment to critically evaluate online information before acting on it, and,
I - integrity to do the right thing, stand up for what is right, and speak up against negative online behavior.

In May 2019, we have completed the production of multimedia materials, which include short videos, infographics, other social media collaterals, as well as a training module for cyber wellness. Using these materials, all the ten Member States of ASEAN are now geared to launch their respective cyber wellness campaigns at the national level.