Butuan MSMEs, scholars pair up for DICT’s e-commerce training
BUTUAN CITY, April 11 --
Twenty-five micro, small, medium enterprises (MSMEs) this city now have their
own web pages to jump-start their e-commerce activities.
These MSMEs were matched with scholars/trainees
who helped them develop and launch their websites as part of the outputs of the
14-day Digital Marketing Development Training that started last February 12,
2019.
The training is under the Rural
Impact Sourcing (RIS) Program of the Department of Information and
Communications Technology (DICT) and was made possible by the partnership
between DICT, the City Government of Butuan and the Department of Trade and
Industry (DTI) - Agusan del Norte.
The RIS is a program of DICT that
provides digital opportunities and creates meaningful ICT-enabled jobs and
business options for successful trainees.
The digital marketing course was
helpful for a group of MSMEs that were assisted in their engagement in online
marketing/e-commerce through the web pages that were developed for them by the
trainees for free.
For the MSMEs involved, the
training enabled them to translate and bring up their traditional marketing
strategies to a whole new level by making their products/services available
online where a wider audience can participate and be informed.
DTI Agusan del Norte through
Negosyo Center (NC) Butuan identified and matched the 25 MSMEs to the scholars
of DICT.
The scholars underwent the
training led by Ruben Licera, a digital marketing mentor, coach and
entrepreneur.
Last March 13, 2019, the scholars
started their 21-day campaign and launched the websites that they developed.
For 21 days, the activities and engagements of the websites where consumers can
now virtually interact and shop will continue to be monitored closely.
The scholars are expected to
graduate this 23rd of April 2019. (DTI Agusan del Norte/PIA Agusan del Norte)
