Tuesday, September 19, 2017

DA pushes for aggressive marketing of agri-aqua products

By Aurelius P. Arais

BUTUAN CITY, Sept. 19 – The Department of Agriculture (DA) is pushing for an aggressive marketing campaign for high-value agri-fishery products domestically and internationally.

DA Undersecretary for Agribusiness and Regional Engagement Bernadette Romulo-Puyat stressed the importance of helping the farmers through marketing initiatives.

“Aggressive marketing is one of the pillars for a sound agriculture and fishery industry in the country,” Puyat said.

Puyat emphasized that aside from DA’s support for the production aspects, it is equally important to support the producers to link them to the market. DA actively engages in strategic marketing platforms such as trade fairs and market matching to link agri-aqua producers to buyers.

“Secretary Emmanuel Piñol has personally vowed to lead the promotion and marketing of our agriculture and fishery products in the local and international market,” she said.

Currently, DA is looking for potential products to be included in the marketing portfolio of the country.

In her recent visit in Butuan City during the Caraga Agri-Trade Expo (CARAT Expo 2017), Undersecretary Puyat expressed her interest on the Caraga lobster being coined as Caraga’s Best.

As part of an aggressive marketing initiative, DA Central Office launched the TienDA Farmers and Fishermen’s outlet on July 28, 2017.

“TienDA’s goal is to sell products coming straight from the farmers and fisher folks directly to the consumer at an affordable price,” Puyat said.

With the farmers themselves, Caraga’s products sold during the launching activity held at BPI Compound, Malate, Manila were pineapple, lemon, and banana (lakatan).

Putting up a TienDA outlet will be a regular endeavor to promote various products around the country.

Aside from local trade fairs, DA also tapped local producers to participate in the various international agri-related expo.

As a regional initiative, DA Caraga supported the yearly conduct of CARAT, showcasing different agricultural products.

In just six days of product display during the recent CARAT 2017, farmers and agricultural processors accumulated a total cash sale of P700 thousand. (DA-Caraga/PIA-Caraga)


PNP Caraga recognized as best strategic communication snapshot

BUTUAN CITY, Sept. 19 – Philippine National Police (PNP) Caraga’s contingent was adjudged as best strategic communication (StratComm) snapshot during the 4-day seminar held in Davao City, participated by four Police Regional Offices, Special Action Force (SAF) and Philippine Army (PA).

PSupt. Daniel Peusca, acting Chief of Regional Police Community Relations Division of PNP Caraga, received the recognition from the cascading team led by PSSupt. Victor Wanchakan, Information Operation Research Center, Directorate for Police Community Relation in Camp Crame.

Aside from 18 participants from the PNP Caraga, personnel from Region 10, Region 11, Region 12, PNP Special Action Force, and Philippine Army also presented their StratComm outputs.

StratComm focuses on defense themes, messages, images, and actions that advance institutional interests, policies and objectives through synchronized agency efforts supported by other stakeholders.” (PNP-Caraga/PIA-Caraga)


Governor eyes Claver as illegal fishing-free municipality

By John Glenn A. Platil

SURIGAO CITY, Sept. 19 – Surigao del Norte Governor Sol Matugas announced that she is profoundly inclined of making an official public declaration stating Claver as a municipality free from illegal fishing.

The lady governor specifically mentioned barangays Urbiztondo, Lapinigan and Hayangabon. “Fishermen and anglers must go fishing without destroying the ecosystem and coral reef,” she said.

"I am planning to set in place for fish sanctuaries. True enough, I appreciate the positive reports given to me by the fisherfolks through Mayor Eddie Gokiangkee. There are plenty of marine creatures and saltwater fishes sprawling in the deep, blue sea,” said Matugas.

Matugas further said that Claver has neighboring municipalities such as Gigaquit, Bacuag and Socorro that need to be supported. “We are also studying more livelihood opportunities for those who will abandon the unlawful activities in the ocean. ‘Puhunan sa Pag-asenso’ is now fully operational," remarked Matugas.

To top it all, the Bureau of Fisheries and Aquatic Resources (BFAR) asked Matugas to help provide patrol boats to sustain the crusade against dynamite and ‘liba-liba’ fishing, and other crimes against the sea. (PGO-SDN/PIA-Surigao del Norte)


Breaking barriers for PWDs through SLP

By Mary Carmelle C. Jumawan

SURIGAO DEL NORTE, Sept. 19 – “We choose not to place DIS in our ABILITIES.”

This is the igniting and inspiring slogan of the 35 members of the Persons with Disability Bucas Grande Sustainable Livelihood Association (PWD BugSuLA) in a close-knitted community in Socorro, Surigao del Norte. They are a group of men and women who braved their disability with courage and passion.

Through the Sustainable Livelihood Program (SLP) of the Department of Social Welfare and Development (DSWD), the group is now venturing into Agrivet and Fishing Supplies business. With fishing as the main source of livelihood, the group agreed to put up said business. This is also en route to an easier access than picking up much money from their own pockets just to grab their fishing essentials.

Pushing through despite discrimination and barriers, the group work hand in hand to successfully open the business to the community on the 8th day of May 2017. With an unstoppable yearning to learn, the group underwent skills trainings on store management and merchandising through SLP, in partnership with the Department of Trade and Industry (DTI) last March 2017.

One of the members who defied what most would consider an unbearable sentence is Melyn Ape, a mother of two and an active member of Pantawid Pamilyang Pilipino Program. Others may see disability as a limitation; however, Melyn sees it as an opportunity.

Despite having an orthopedic disability, Melyn works tirelessly at the shop from 6:00 A.M. to 8:00 P.M. as a storekeeper and cashier, to make ends meet for her family and to send her children to school. She is also in-charge of making the sales reports. As an honorarium, she receives P3,500 a month.

Yet it was not all difficult for Melyn to learn work skills because her interest and inclination to work was becoming evident early on.

“With Ate Melyn’s impressive work ethics, she plays an important part on their project,” shared by Stephen John Pulido, the assigned Field Implementer.

“She does her work efficiently and customers love her because of her excellent service,” he added.

Even though she encounters hardships as a PWD, she does not allow those to limit what she can do for a living.

For Melyn, the opportunity to work was her chance to prove that she can do more than the limitations other people have set for her.

“Gusto ko magtrabaho kay gusto ko makatabang sa akong pamilya ug tungod ani nabuhian ko ug paglaum na makatrabaho utro (I want to work so that I could help my family, and because of this I was encouraged when I learned I will be able to work),” Melyn proudly shared.

“Usa ko ka-PWD pero dili mahimong babag sa akoang kinabuhi nga molambo (I am a PWD but this is not a hindrance to succeed in life),” she added.

Like many others, it is hard for her to find work because of her disability. Prior to her storekeeper/cashier stint, Melyn tried her hand in all sorts of livelihood sources available in her community just to suffice the needs of her family.


“Mao ng dako akong pasalamat sa programa ug sa ako mga kauban na gihatag na oportunidad sa akoa kay dako kayo ni ug tabang labi na sa akong pamilya (That’s why I am so grateful to the program and to my co-program participants for the opportunity. It will help a lot especially to my family),” Melyn concluded. (Social Marketing Unit/DSWD Field Office Caraga/PIA-Caraga)