PIA News Service - Friday, August 2, 3013

DTI conducts seminar on fair participation, product promotion

By Jennifer P. Gaitano

BUTUAN CITY, Aug 2 (PIA) -- In time for the opening of the trade fair for "Adlaw Hong Butuan" celebration, the Department of Trade and Industry (DTI) Caraga conducted recently a Seminar on Trade Fair Participation and Product Promotion Strategy at the Almont Hotel’s Inland Resort for the business sector here.

Guest speaker Adelfa Bajao, consultant, explained that a trade fair is an exhibition organized to give manufacturers and suppliers an opportunity to display their products or services to prospective buyers. “The goal is to show, educate and inform the public of products that are available to them,” she said.

“Access to information, assessment of buyer reaction and interest, product presentation, viewing competition, market orientation, and opportunities for networking, are some of the advantages that entrepreneurs should consider,” added Bajao.

Bajao also said that trade shows can be an incredibly effective promotion and sales tool for small business but they can also be a complete waste of time and money. So remember this, 1) set clear goals for your trade show participants; 2) research trade shows/fairs; 3) once you’ve chosen particular trade shows, plan your budget and book your space; 4) plan your display in terms of your audience; and 5) advertise in advance,” she said.

It was also learned that in conceptualizing exhibits, the important criteria to observe are: 1) effectiveness of an exhibit is directly proportional to the quality of information used as basis for the design; 2) it is better to create a positive selling atmosphere than for exciting design atmosphere; and 3) the use of gimmicks overshadows the positive business aspects of the exhibition, it often reflects the absence of clear marketing goals or coherent selling strategy.

Bajao further shared that to create a trade show displays that will engage potential customers, entrepreneurs must think neatness and visibility when putting trade show display together; build the impression of demand in the display; have a stock of promotion items that can be used as trade giveaways; use a prize draw or contest; make it easy for booth visitors to get information; make sure to have plenty of promotional literature on hand; be ready to do business; have the booth manned at all times; actively engage booth visitors; and follow-up promptly.

Sharing her knowledge on the effective conduct of trade fairs, Bajao hoped for the success of the participants’ future business plans and trade displays. (JPG/PIA 13 Caraga)


Caraga disaster chair emphasizes shift from reactive to proactive

By Jennifer P. Gaitano

BUTUAN CITY, Aug 2 (PIA) -- Regional Disaster Risk Reduction and Management Council (RDRRMC) Caraga chairperson Liza Mazo emphasized that the paradigm shift of being proactive from a reactive stance on DRRM assures us that together, we can achieve our vision for a safer, adaptive and disaster-resilient communities towards sustainable development.

She made theremark during the regional awarding of Gawad Kalasag 2013 winners held on Wednesday at the LJ Mega Convention Hall, this city.

Mazo said the gargantuan responsibility of managing and reducing the risk of disasters is not the sole responsibility of government.

"It entails the cooperation of every stakeholder from the individuals, to the communities and the grass roots, the private organizations and enterprises, and in all ranks of public office and concerned international organizations," she said.

Mazo also said that as the theme of this year's observance of National Disaster Consciousness Month states "Ligtas na Bayan, Maunlad na Pamayanan," we should not forget to live according to the "Bayanihan (oneness, brotherhood)" spirit.

"Everyone is encouraged to provide the best possible service that we can give for the sake of the safety and well-being of the nation. Let us allow the lessons of the past disasters to hone us and subsequently perfect the craft of disaster risk reduction," she said.

Mazo added that as we recognize that DRR is a shared responsibility, there is a need for us to deliver responsible, proactive and transparent actions on the ground. We are to serve as enduring inspiration for others to follow, in our respective offices and communities.

Following the “whole of society approach,” Mazo together with the council members expect to see more proactive contributions from everyone. (JPG/PIA-Caraga)


Surigao Norte employees join in bloodletting activity

By Cathy A. Balomaga

SURIGAO CITY, Aug 2 (PIA) -- Employees of the provincial government of Surigao del Norte and volunteers joined recently in the bloodletting activity.

Around 100 capitol employees donated blood during the said activity held at the Provincial Convention Center, this city.

The activity with the theme, “Every Blood Donor is a Hero” was headed by the Department of Health -Center for Health Development-Caraga and Surigao del Norte Provincial Health Office.

The activity aimed to encourage all capitol employees to donate blood and to address the demand for blood particularly with the incidence of high cases of dengue hemorrhagic fever in the province.

Dengue hemorrhagic fever is a severe, potentially deadly infection spread by mosquitoes. (SDR/PIC/PIA-Surigao del Norte)


Tagalog news: Biazon sinuri ang nahuling kontrabando na nagkahalaga ng P255 milyon sa Cebu

By David M. Suyao

AGUSAN DEL SUR, Agosto 2 (PIA) -- Pinanguluhan nina Customs Commissioner Ruffy Biazon at Port of Cebu District Collector Edward La Cuesta noong Martes, Hulyo 30, 2013 ang pagsusuri sa mahigit P255 milyong halaga ng kontrabandong nahuli sa magkaibang petsa ng mga operatiba ng Bureau of Customs (BOC) mula sa intelligence Group (IG) sa pamumuno ni Director George Alino sa mismong daungan ng Cebu.

Ayon kay Biazon, gusto niyang personal na masuri ang 162,240 na sako ng kontrabandong bigas na nilalaman ng 312 na 20 talampakan na container van para ma check ang paghahanda sa nakatakdang pagsubasta sa darating na Agosto 7, 2013. Ang naturang bigas na isusubasta ngayong buwan ay bahagi ng 1,169 na container vans ng ilegal na imported na bigas mula sa Vietnam na nahuli ng mga operatiba ng IG sa Cebu noong Abril ng taong ito.

Ang isang lote na naglalaman ng 50 container van ng kontrabandong bigas ay naisubasta ng BOC at sila ay nakalikom ng P14.5 milyon na naging dagdag na kita para sa pamahalaan. Samantala, ang mga naka iskedyul na pagsubasta ng mga naiwang bigas ay pinaliban muna pagkatapos na magsabi ang National Food Authority na bilhin lahat ng bigas na nahuli ng BOC.

Samantala, sa pinakabagong sulat para kay Biazon, sinabi ng administrador ng NFA na wala silang tutol sa plano ng BOC na ipagpatuloy ang pagsubasta ng mga nahuling bigas sa daungan ng Cebu, dahil sa pagbaba ng kalidad ng nahuling bigas na nakaimbak sa mga pribadong bodega. Inaasahan ng pamahalaan na makalikom ng P245 milyon mula sa Agosto 7, 2013 na subastahan mula sa 312 na container vans ng kontrabandong bigas mula sa Vietnam.

Habang nasa Cebu, sinuri rin ni Biazon ang mahigit P10 milyon na iba’t ibang kontrabando na bago pa lamang nahuli ng mga operatiba ng ESS sa pamumuno ni Customs Police Major Camilo Cascolan. Kasama sa kontrabando na lumabag sa Section 2503 at 2530 ng Tariff and Customs Code of the Philipines (TCCP) ay ang tatlong yunit ng gamit nang Mitsubishi Colt na sasakyan at isang gamit nang Mazda Elf Truck mula sa Japan, isang yunit ng payloader mula sa China, pitong yunit ng motorsiklo mula sa China at Australia, limang yunit ng gamit nang speedboat mula sa Australia, dalawang yunit na gamit nang ambulansiyamula sa Japan at 80 drum na automotive gear oils.

Ayon kay Biazon ang pinakabagong mga nahuli na kontrabando sa Cebu ay resulta ng pinalakas na anti-smuggling at anti-corruption na kampanya, bilang tugon sa napuna ng pangulo na sukdulang korapsyon sa Bureau of Customs.

“Kung sakaling dahil sa maraming rason at nagkaroon ng kakulangan sa aming kampanya noon laban sa smuggling kahit ginawa namin ang lahat laban sa smuggling, hindi na namin ito inaasahan pagkatapos ng malakas na panawagan ng Pangulo para sa reporma sa loob ng BOC noong inihayag niya ang State of the Nation Address,” sabi ni Biazon.

Sa kasalukuyan, nananawagan si Commissioner Biazon sa lahat ng BOC District Collectors at sub-Port-Collectors na boluntaryong iwan ang kanilang poste para mabigyang daan ang darating na malawakang revamp sa BOC at ito ay dapat sundin ng lahat na 37 sup-port collectors at 15 sa 17 na District Collectors.

“Tulad noong una, ang aming anti-smuggling drive ay masinsinan at malawakan. Samantala ngayon, dahil sa panawagan ng Pangulo na linisin ang BOC sa mga corrupt na opisyal kahit sino pa ang kanilang tagapagtanggol, wala ng " sacred cows" sa loob ng BOC. Lahat ng mahuhuli na gumagawa ng patagong negosyo sa BOC ay ihahabla ayon sa batas,” sabi ni Biazon. (DMS/PIA-Agusan del Sur)