DTI conducts seminar on fair participation,
product promotion
By Jennifer P. Gaitano
BUTUAN CITY, Aug 2 (PIA) -- In time for the
opening of the trade fair for "Adlaw Hong Butuan" celebration, the
Department of Trade and Industry (DTI) Caraga conducted recently a Seminar on
Trade Fair Participation and Product Promotion Strategy at the Almont Hotel’s
Inland Resort for the business sector here.
Guest speaker Adelfa Bajao, consultant,
explained that a trade fair is an exhibition organized to give manufacturers
and suppliers an opportunity to display their products or services to
prospective buyers. “The goal is to show, educate and inform the public of
products that are available to them,” she said.
“Access to information, assessment of buyer
reaction and interest, product presentation, viewing competition, market
orientation, and opportunities for networking, are some of the advantages that
entrepreneurs should consider,” added Bajao.
Bajao also said that trade shows can be an
incredibly effective promotion and sales tool for small business but they can
also be a complete waste of time and money. So remember this, 1) set clear
goals for your trade show participants; 2) research trade shows/fairs; 3) once
you’ve chosen particular trade shows, plan your budget and book your space; 4)
plan your display in terms of your audience; and 5) advertise in advance,” she
said.
It was also learned that in conceptualizing
exhibits, the important criteria to observe are: 1) effectiveness of an exhibit
is directly proportional to the quality of information used as basis for the
design; 2) it is better to create a positive selling atmosphere than for
exciting design atmosphere; and 3) the use of gimmicks overshadows the positive
business aspects of the exhibition, it often reflects the absence of clear marketing
goals or coherent selling strategy.
Bajao further shared that to create a trade show
displays that will engage potential customers, entrepreneurs must think
neatness and visibility when putting trade show display together; build the
impression of demand in the display; have a stock of promotion items that can
be used as trade giveaways; use a prize draw or contest; make it easy for booth
visitors to get information; make sure to have plenty of promotional literature
on hand; be ready to do business; have the booth manned at all times; actively
engage booth visitors; and follow-up promptly.
Sharing her knowledge on the effective conduct
of trade fairs, Bajao hoped for the success of the participants’ future
business plans and trade displays. (JPG/PIA 13 Caraga)
Caraga disaster chair emphasizes shift from
reactive to proactive
By Jennifer P. Gaitano
BUTUAN CITY, Aug 2 (PIA) -- Regional Disaster
Risk Reduction and Management Council (RDRRMC) Caraga chairperson Liza Mazo
emphasized that the paradigm shift of being proactive from a reactive stance on
DRRM assures us that together, we can achieve our vision for a safer, adaptive
and disaster-resilient communities towards sustainable development.
She made theremark during the regional awarding
of Gawad Kalasag 2013 winners held on Wednesday at the LJ Mega Convention Hall,
this city.
Mazo said the gargantuan responsibility of
managing and reducing the risk of disasters is not the sole responsibility of
government.
"It entails the cooperation of every
stakeholder from the individuals, to the communities and the grass roots, the
private organizations and enterprises, and in all ranks of public office and
concerned international organizations," she said.
Mazo also said that as the theme of this year's
observance of National Disaster Consciousness Month states "Ligtas na
Bayan, Maunlad na Pamayanan," we should not forget to live according to
the "Bayanihan (oneness, brotherhood)" spirit.
"Everyone is encouraged to provide the best
possible service that we can give for the sake of the safety and well-being of
the nation. Let us allow the lessons of the past disasters to hone us and
subsequently perfect the craft of disaster risk reduction," she said.
Mazo added that as we recognize that DRR is a
shared responsibility, there is a need for us to deliver responsible, proactive
and transparent actions on the ground. We are to serve as enduring inspiration
for others to follow, in our respective offices and communities.
Following the “whole of society approach,” Mazo
together with the council members expect to see more proactive contributions
from everyone. (JPG/PIA-Caraga)
Surigao Norte employees join in bloodletting
activity
By Cathy A. Balomaga
SURIGAO CITY, Aug 2 (PIA) -- Employees of the
provincial government of Surigao del Norte and volunteers joined recently in
the bloodletting activity.
Around 100 capitol employees donated blood
during the said activity held at the Provincial Convention Center, this city.
The activity with the theme, “Every Blood Donor
is a Hero” was headed by the Department of Health -Center for Health
Development-Caraga and Surigao del Norte Provincial Health Office.
The activity aimed to encourage all capitol
employees to donate blood and to address the demand for blood particularly with
the incidence of high cases of dengue hemorrhagic fever in the province.
Dengue hemorrhagic fever is a severe,
potentially deadly infection spread by mosquitoes. (SDR/PIC/PIA-Surigao del
Norte)
Tagalog news: Biazon sinuri ang nahuling
kontrabando na nagkahalaga ng P255 milyon sa Cebu
By David M. Suyao
AGUSAN DEL SUR, Agosto 2 (PIA) -- Pinanguluhan
nina Customs Commissioner Ruffy Biazon at Port of Cebu District Collector
Edward La Cuesta noong Martes, Hulyo 30, 2013 ang pagsusuri sa mahigit P255
milyong halaga ng kontrabandong nahuli sa magkaibang petsa ng mga operatiba ng
Bureau of Customs (BOC) mula sa intelligence Group (IG) sa pamumuno ni Director
George Alino sa mismong daungan ng Cebu.
Ayon kay Biazon, gusto niyang personal na masuri
ang 162,240 na sako ng kontrabandong bigas na nilalaman ng 312 na 20 talampakan
na container van para ma check ang paghahanda sa nakatakdang pagsubasta sa darating
na Agosto 7, 2013. Ang naturang bigas na isusubasta ngayong buwan ay bahagi ng
1,169 na container vans ng ilegal na imported na bigas mula sa Vietnam na
nahuli ng mga operatiba ng IG sa Cebu noong Abril ng taong ito.
Ang isang lote na naglalaman ng 50 container van
ng kontrabandong bigas ay naisubasta ng BOC at sila ay nakalikom ng P14.5
milyon na naging dagdag na kita para sa pamahalaan. Samantala, ang mga naka
iskedyul na pagsubasta ng mga naiwang bigas ay pinaliban muna pagkatapos na
magsabi ang National Food Authority na bilhin lahat ng bigas na nahuli ng BOC.
Samantala, sa pinakabagong sulat para kay
Biazon, sinabi ng administrador ng NFA na wala silang tutol sa plano ng BOC na
ipagpatuloy ang pagsubasta ng mga nahuling bigas sa daungan ng Cebu, dahil sa
pagbaba ng kalidad ng nahuling bigas na nakaimbak sa mga pribadong bodega.
Inaasahan ng pamahalaan na makalikom ng P245 milyon mula sa Agosto 7, 2013 na
subastahan mula sa 312 na container vans ng kontrabandong bigas mula sa
Vietnam.
Habang nasa Cebu, sinuri rin ni Biazon ang
mahigit P10 milyon na iba’t ibang kontrabando na bago pa lamang nahuli ng mga
operatiba ng ESS sa pamumuno ni Customs Police Major Camilo Cascolan. Kasama sa
kontrabando na lumabag sa Section 2503 at 2530 ng Tariff and Customs Code of
the Philipines (TCCP) ay ang tatlong yunit ng gamit nang Mitsubishi Colt na
sasakyan at isang gamit nang Mazda Elf Truck mula sa Japan, isang yunit ng
payloader mula sa China, pitong yunit ng motorsiklo mula sa China at Australia,
limang yunit ng gamit nang speedboat mula sa Australia, dalawang yunit na gamit
nang ambulansiyamula sa Japan at 80 drum na automotive gear oils.
Ayon kay Biazon ang pinakabagong mga nahuli na
kontrabando sa Cebu ay resulta ng pinalakas na anti-smuggling at anti-corruption
na kampanya, bilang tugon sa napuna ng pangulo na sukdulang korapsyon sa Bureau
of Customs.
“Kung sakaling dahil sa maraming rason at
nagkaroon ng kakulangan sa aming kampanya noon laban sa smuggling kahit ginawa
namin ang lahat laban sa smuggling, hindi na namin ito inaasahan pagkatapos ng
malakas na panawagan ng Pangulo para sa reporma sa loob ng BOC noong inihayag
niya ang State of the Nation Address,” sabi ni Biazon.
Sa kasalukuyan, nananawagan si Commissioner
Biazon sa lahat ng BOC District Collectors at sub-Port-Collectors na
boluntaryong iwan ang kanilang poste para mabigyang daan ang darating na
malawakang revamp sa BOC at ito ay dapat sundin ng lahat na 37 sup-port
collectors at 15 sa 17 na District Collectors.
“Tulad noong una, ang aming anti-smuggling drive
ay masinsinan at malawakan. Samantala ngayon, dahil sa panawagan ng Pangulo na
linisin ang BOC sa mga corrupt na opisyal kahit sino pa ang kanilang
tagapagtanggol, wala ng " sacred cows" sa loob ng BOC. Lahat ng
mahuhuli na gumagawa ng patagong negosyo sa BOC ay ihahabla ayon sa batas,”
sabi ni Biazon. (DMS/PIA-Agusan del Sur)
